Arlene Bühler

On the Right Track: How Deutsche Bahn is Using Artificial Intelligence to Optimize its Service and Operations

Punctuality, customer satisfaction, and a shortage of skilled workers: These are the key challenges currently facing Deutsche Bahn. How can digitalization, automation, and targeted deployment of artificial intelligence (AI) help master them? As the following insight into Deutsche Bahn’s digital transformation shows, there are many applications where AI can play a role – ranging from routine processes to AI-driven process optimization right through to AI-driven analysis of social media channels.